Sales Support
With 29 years of senior living sales experience, Dina brings a boutique, hands-on approach to every engagement. She blends deep operational knowledge with proven sales expertise to uncover what’s holding your community back — and build the plan to fix it.
-
Lead Generation & Prospect Pipeline
-
Census Development
-
Sales & Marketing Plan Development
-
Market Research & Competitive Analysis
-
Reporting, Metrics & Analytics
Strategic Planning
Dina doesn’t just identify what’s broken — she builds the roadmap to fix it. From elevated organizational assessments to ground-level execution plans, she delivers strategy that is clear, actionable, and built around your specific goals.
-
Census Development & Occupancy Planning
-
Market Assessment & Feasibility Analysis
-
Revenue Strategy & Pricing
-
Branding & Marketing Positioning
-
Operational Opportunity Analysis
Team Development
Your team is your most valuable asset. Dina empowers individuals at every level — from frontline staff to senior leadership — to reach their full potential. Through coaching, skills development, and tailored training, she builds teams that drive real results.
-
1:1 Coaching for Leaders & Sales Professionals
-
Sales & Marketing Training
-
Skills Development Programs
-
Team Empowerment & Engagement
-
Collaboration & Communication Enhancement
About Me
Dina Tonielli has spent over 29 years in the senior living industry — not as an outside consultant looking in, but as a leader who has worked at every level of the business.
From frontline sales to executive leadership, Dina has seen firsthand what separates communities that thrive from those that struggle. That depth of experience is what she brings to every client engagement.
She founded Dina Tonielli Consulting on a simple belief: that every community is different, and that the best results come from strategy built around your specific people, market, and goals — not a pre-packaged playbook.
Her Approach
Dina doesn’t believe in overnight fixes. She believes in understanding your organization deeply, identifying what’s actually holding you back, and building a clear, executable plan to move forward.
Whether she’s working one-on-one with a sales director, rebuilding a community’s entire marketing strategy, or coaching a regional team through a period of growth, her approach is always the same: listen first, then build.
Areas of Expertise
-
Operational Assessments — comprehensive community audits covering sales process, team, pricing, marketing, and competitive positioning
-
Lease-Up Communities — pre-opening sales strategy, team hiring, pipeline development, and milestone tracking
-
Turnaround Communities — rapid census recovery, root cause analysis, and 90-day action planning
-
Pricing Strategy & Revenue Optimization — rate card analysis, competitive benchmarking, and incentive structure design
-
Senior Living Sales & Marketing — full-cycle sales support from lead generation to move-in
-
Strategic Planning & Market Positioning — market assessments, operational opportunities, and growth roadmaps
-
Leadership Coaching & Team Development — 1:1 coaching, sales training, and team empowerment at all levels
A Note From Dina
“I started this business because I saw too many talented teams working without the right support. Senior living is a relationship-driven industry — and so is consulting. I take a limited number of clients at a time so I can give each one the attention they deserve. If you’re ready to invest in your team and your community, I’d love to have that conversation.”
— Dina Tonielli