WHAT I DO
Strategic expertise across your community.
One trusted partner, the full strategic picture.
01
STRATEGIC PLANNING
The Blueprint
A clear vision and a clear path, built for your organization and market — the foundation every other decision rests on.
02
SALES STRATEGY
Demand Engine
Funnel, messaging, and process designed to turn inquiries into tours, deposits, and move-ins.
03
LEASE-UP & TURNAROUND
Momentum Lab
Funnel, messaging, and process designed to turn inquiries into tours, deposits, and move-ins.
04
OPARETIONAL STRATEGY
The Diagnostic
An experienced read on where performance leaks — and a plan to close the gap.
05
PRICING & POSITIONING
Market Compass
Rate and market strategy that protect margin while staying competitive.
06
TEAM DEVELOPMENT
Talent Forge
Coaching and structure that build confident, accountable teams who execute the strategy.
WHO I SERVE
From single communities to portfolio operators.
Owners & Operators
Single-site or multi-site communities seeking sharper strategy and a trusted outside perspective.
New Development & Pre-Opening
Communities preparing to open, supported through positioning, pricing, and lease-up strategy.
Communities in Turnaround
Stalled occupancy and underperforming programs, reset with a clear recovery strategy.
Executive Directors & Sales Teams
Community leadership that needs strategic guidance and hands-on coaching to hit census goals.
THE APPROACH
Strategy, from insight to impact.
First
Position
I dig into your market, performance, and team to understand exactly where you stand — and where the opportunity lives.
Then
Strategize
Together we build a targeted plan around your differentiators, with clear priorities and the metrics that matter most.
Always
Elevate
I stay in it with you — refining, coaching, and adjusting until the strategy delivers and the results hold.
HOW I WORK
White-glove partnership, start to finish.
This is a boutique practice by choice. When you bring me in, you get me — not a hand-off to a junior team. Every engagement is personal, responsive, and built around how your organization actually operates.
It's the difference between a vendor and a true partner: I stay close to the work, close to your team, and invested in the outcome long after the strategy is set.
DIRECT ACCESS
You work with Dina
One trusted point of contact who knows your community inside and out — no account-team shuffle.
DIRECT ACCESS
You work with Dina
One trusted point of contact who knows your community inside and out — no account-team shuffle.
DIRECT ACCESS
You work with Dina
One trusted point of contact who knows your community inside and out — no account-team shuffle.
Dina Tonielli
FOUNDER & PRINCIPAL CONSULTANT
ABOUT
A boutique approach to every engagement — no cookie-cutter playbooks, just strategy built for you.
Dina Tonielli is a strategic partner to senior living communities, owners, and operators. The work is grounded in real, boots-on-the-ground experience and disciplined analysis — and always tailored to your community's story and goals.
From strategic planning and lease-up to pricing, sales, and team development, the focus stays the same: targeted strategy that delivers measurable results.
THE PROMISE
Targeted strategy. Measurable outcomes.
Every engagement is built to move the metrics that matter — occupancy, pace, pricing, and performance.
1:1
A boutique practice — you work directly with Dina, not a junior account team.
100%
Custom strategy, tailored to your community and market. Never a templated playbook.
360°
A complete strategic view of your community, under one trusted partner.
"No cookie-cutter playbooks — just targeted strategy built for your organization."
— THE TONIELLI APPROACH
Ready to turn strategy into results?
Let's talk about where your community is today — and where you want it to be.
CONTACT ME
Let's talk about your goals.
Ready to grow and build a strategy that works? Reach out and let's get started.
dina@tonielliconsulting.com
609-876-9641
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